Campaign site for the highly regarded annual CPA Congress event held across Australia each year and attended by the top accountants in the country.
Generally speaking, most websites will follow a style guide that’s already been created. For this particular project, CPA Australia approached the creative team at Citrus to not only create the site, but also brand the entire event.
Although a more common occurrence these days, at the time it was one of the first projects I worked on whereby the digital creative dictated the above the line collateral and signage design. Definitely a sign that creative was becoming more digital focused and led.