Lux Camp is Beyond the Valley’s glamorous pop-up hotel camping option.

Originally called ‘Chief Camp’ and causing a bit of controversy, we settled on Lux Camp – the glamorous camping option for Beyond the Valley. With a vision to host numerous high-end bars and food outlets, the branding for Lux Camp needed to capture the festive colours vibe of Beyond the Valley, but still remain classy and unique on it’s own.

Working with the idea of using paint within the logo design – which is how I originally envisioned the Beyond the Valley logo to be created – there were numerous concept designs for the Lux Camp logo, but this one we felt was not only the best, but it had an element of motion and simplicity to it.

Client

Beyond the Valley Music Festival

Year

2014

Agency

Lazwah Creative