Website design for the Australian site of global bookstore chain Borders.
Borders was once one of the largest retailers of books across the globe. This site design was created by myself and the team at Citrus for the Australia / NZ sites. After this site launched, about a year later the global marketing team decided they wanted to unify all of the sites to have one central look and design – and so every Borders site across the globe changed to one design – except this one.
The global marketing team at Borders loved my site design so much, they left it. Unfortunately, due to the growing need for digital content by public consumers, and the lack of internal strategy to keep up with the times, Borders was sold to various other large bookstore chains and shut down.